Some famous copywriter once said about our line of work:
“Clients don’t pay us to make ads. They pay us for our minds.”
Which is why we need inspiration – and a good laugh. Here I collect serendipitous posts that for some reason make me smile. Be my guest.
But first let me share my copywriter’s credo with you:
“Words should be weighed, not counted.”
Which is why I start with offering an illustrative example:
Great creative solution in Iceland – 3D-painted crosswalks to slow down traffic.
Hilarious irony from Ogilvy, tastefully presented.
Another excellent ad from IKEA, where the picture says it all
(thanks to a clever heading).
Here’s an old classic from 1952 by Norman Blackwell – said to be the first ad ever not showing the product. In this case a Plymouth (car).
Brilliant film combining storytelling with the one thing you should never use in marketing – the word not.