To be creative we need inspiration – and a good laugh.
Here I collect serendipitous posts that for some reason make me smile.
Be my guest. But first let me share my copywriter’s credo with you:
“Words should be weighed, not counted.”
Which is why I start with offering an illustrative example:
No superfluous mention of Corona needed.
I’m not particularly crazy about Snickers, but I just love the way the message stays consistent in their ads.
Eskom uses billboards wisely
Great creative solution in Iceland – 3D-painted crosswalks to slow down traffic.
Hilarious irony from Ogilvy, tastefully presented.
Another excellent ad from IKEA, where the picture says it all
(thanks to a clever heading).