Some famous copywriter once said about our line of work:
“Clients don’t pay us to make ads. They pay us for our minds.”
Which is why we need inspiration – and a good laugh. Here I collect serendipitous posts that for some reason make me smile. Be my guest.
But first let me share my copywriter’s credo with you:
“Words should be weighed, not counted.”
Which is why I start with offering an illustrative example: