Random blog

Some famous copywriter once said about our line of work:

“Clients don’t pay us to make ads. They pay us for our minds.”

Which is why we need inspiration – and a good laugh. Here I collect serendipitous posts that for some reason make me smile. Be my guest.
But first let me share my copywriter’s credo with you:

“Words should be weighed, not counted.”

Which is why I start with offering an illustrative example:

 

Suverän lejonbild

 

 

 

 

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