I offer insights. Marketing insights, such as what you should communicate to whom, why and how, while supporting the brand. Then translated into content for websites, ad campaigns, films, sales tools and presentations.

For online campaigns, I create content adapted to the customer journey, social media posts (Google Adwords, LinkedIn, Twitter, Facebook) and material targeting influencers – with measurable results.

See recent examples for e g BillerudKorsnäs (challengeconventional.com) and Business Region Göteborg, MIPIM (gothenburgatmipim.com):



Here are a few older examples of my work experience: