På svenska or in English… my job consists of presenting a brand, a company, a product or a solution; engage the audience and create results – preferably measurable results. With my customer’s goal in mind, I design strategies and find the right words to reach and convince the defined target group.
Avenir Marknadskommunikation: Freelance copywriter and marketing consultant.
SandbergTrygg: Digital copywriter with focus on social media campaigns targeting the customer journey.
Stark Film & Event: Copy & script writer, mostly in English
Cordovan Digital: Copywriter with main focus on digital media.
Speak Marketing: Copywriter (Swedish and English), traditional print and digital media.
CBL Advertising: Copywriter (launch of Saab 9-5 Wagon).
Rosenquist Reklambyrå: Copywriter & Project Manager
Main accounts and brands
Ericsson, Gunnebo Group, SKF, BillerudKorsnäs, Volvo Cars, Volvo Group, Volvo Trucks, Volvo GTO, Volvo GTT, Volvo 3P, Tele2, Qmatic, Stena Line AB, Aastra Technologies (ex Ericsson Enterprise), IHM Business School, Municipality of Mark, Chalmers Technical University, Forbo International Flooring, Saab Automobile, Husqvarna Forest & Garden, Peugeot, Nyblom & Kollén, Valands Tandvård, Göteborgs Hemstäd, Hantverkslokaler
New York Festivals 2013: Nanotechnology – It’s a matter of size (Chalmers University of Technology)
World Media Festivals 2013: Teknikföretagen presentation
Cannes Corporate 2011 & New York Festivals 2012: The Social Web of Things (Ericsson)
Wellcome Foundation, London 2008: Acknowledged for best web design of intro to home page.
– Redaktörens SEO-lathund (The editor’s shortcut to SEO, in Swedish, 2019)
Co-writer/assistant to textbooks
– Marknadsretorik (The Rhetoric of Marketing) by Stefan Hedlund
– Konferensadministration (Conference Administration) by Hans Nilsson.
HubSpot Academy: Inbound Marketing Certification
Northwestern University: Content Strategy for Professionals – Engaging Audiences (MOOC/Coursera)
Kulturkraft Väst: Gamification – inspiration for script writers
VERVA: Course “24-timmars webben” on Search Engine Optimized writing
PLOT POINT ONE: Drama & Film: How to write and tell. Copenhagen, Denmark.
IHM Business School: Methodology and Customer Value
Folkuniversitetet, Göteborg: Key Account Management
Chalmers Tech University: Advanced Industrial Marketing and Purchase
Kursverksamheten: Courses in Rhetorics, Marketing, Business Economy and Basic Business Law.
University of Gothenburg: Italian
Université d’Aix-Marseille I: Maîtrise (Thesis): Studies in linguistics, France
Université d’Aix-Marseille I: Licence: University degree in English and linguistics, France
Université d’Aix-Marseille I: D.E.U.G. B; General University Degree, corresponding to 2-3 years full time university studies
Swedish: Mother tongue
German: Rusty, with good understanding.
Italian: Speak happily, good understanding.
Spanish: Limited understanding, speak creatively.
Latin: Very rusty… (but who uses it anyway?)